Ahrefs Software Review: Overview, Features & Pricing


Ahrefs is a suite of SEO tools and resources that enable users to grow their search traffic. It is a provider of intelligence data that helps its customers improve how their websites rank higher in search engines. It also gives analysis and reports for link building and content marketing. Data available comes from an extensive database of live backlinks updated every 15 minutes. It has data visualization tools that allow users to read and digest reports in an export-friendly format easily.

Features, Benefits, Product Strengths

  • Backlink Research and Competitive Analysis

     – Ahrefs Site Explorer tool combines several powerful SEO tools in one interface. Backlink checker allows users to see which websites link to competitor sites, while gauging the quality of their backlink profiles. Organic traffic research shows which keywords competitors are ranking for, and which pages bring the most search engine traffic. Paid traffic research provides information whether competitors are doing paid search advertising and where they funnel their paid traffic. Their robots crawl 54 billion web pages constantly, and they update their index with fresh data every 15 minutes.
  • Keyword and Content Research

     – The SEO tool has a Keyword Explorer tool that enables users to discover thousands of great keyword ideas, analyze their ranking difficulty, and calculate traffic potential. They can enter up to 10,000 keywords in one go. Clickstream data helps refine search volume numbers to provide accurate and up-to-date search volume numbers. Their database has over 3 billion keywords. The Content Explorer tool helps users discover and analyze top-performing content in their particular niche. It supports advanced search operators which can provide link-building prospects, low competition topics, partnership opportunities, and more.
  • Rank Tracking, Web Monitoring, Site Audit, SEO Toolbar, and more

     – Ahrefs has a Rank Tracker tool that allows users to monitor their rankings over time. They can chart their performance against their competitors. Regular reports delivered to users’ inbox show information about their Google rankings in desktop and mobile across 170 countries. Web monitoring functionality can provide email notification whenever users or their competitors win or lose backlinks. They can also track any web mentions of their own or competitors’ brands. It can track rankings across millions of keywords and alert users of changes in position. Other features include a Site Audit that analyzes a website’s on-page SEO performance, and SEO Toolbar for Chrome and Firefox for on-the-fly metrics and SERP analysis.


Ahrefs offers several plans available on a monthly or yearly subscription. The Lite plan is priced at $82 per month on an annual billing, or $990 per year ($99 month-by-month). It includes for 1 user, up to 5 projects on the Dashboard, 500 tracked keywords per week, 10,000 crawled pages per month, 100 URLs explored per day, 50 content reports per day, 25 keyword reports per day, backlink, web mention, and keyword movement alerts, and many more. Higher plans include Standard at $1,790 per year, Advanced at $3,990 per year, and Agency at $9,990 per year, with higher limits and advanced features. A 7-day trial for $7 is offered.

Social Network Presence

Target Market

Ahrefs is ideal for individuals, freelancers, consultants, and SMBs. Integrated marketing professionals and SEO professionals gain the most benefit in using the software. It is applicable in most industries, including social media sites, software, HR, online media, e-commerce, retail, technology, transportation, and travel and leisure.

Supported Language

English, Russian, Japanese, and Simplified Chinese.

Some of their Clients

Facebook, Adobe, Linkedin, Netflix, Uber, eBay, Shopify, and TripAdvisor.


Brian Dean stated that when it comes to backlink analysis, he relies on Ahrefs as his go-to tool. When it comes to index size, freshness, and overall usability, the software is second to none. He suggests it to all serious SEO professionals.

Rhea Drysdale stated that her company relies on the SEO software daily to achieve great results for their clients. Ahrefs is invaluable to her and her team because of its intuitive design, reliable data, and innovative features. She believes it is a must-have for any serious digital marketer and SEO professional.

Why Ahrefs

Ahrefs runs the fastest backlink crawler with its proprietary technology, which gives them the biggest index of live backlinks. Also fast is their development cycle, which allows them to update existing tools and release new features. They keep their software easy to use with their simple interface, but they also have learning materials, marketing tutorials, a private Facebook community of SEO experts and digital marketers, and 24/5 Mon-Fri customer support.

Company Info

Ahrefs Pte. Ltd, is a privately held search engine optimization software and service provider with headquarters in Singapore. It was founded in 2010 by Dmitry Gerasimenko, CEO. When Yahoo! Site Explorer shut down, Ahrefs launched in 2011 after one year of thorough preparation and data mining. It has built its own crawler technology that indexes billions of pages daily. Its continuing mission is to help users get seen on the Internet by providing competitive intelligence data in the most timely fashion.

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