In this post, you’re getting to learn precisely the way to create and implement an efficient SEO strategy, step-by-step.
In fact, this approach has helped me grow my website to Unique organic visitors every Day:
So if you’re looking to urge higher Google rankings, this new guide is for you.
What Do you Mean by an SEO Strategy?
An SEO strategy (also mentioned as “SEO approach” or “search engine optimization strategy”) is that the process of designing, outlining, and implementing steps designed to enhance program rankings.
In other words: an SEO strategy is that the process that you simply follow once you want to urge more organic traffic.
With that, here are the steps to make an SEO strategy in 2020:
1: Create an inventory of Keywords
Everything in program optimization revolves around keywords.
Which is why keyword research is typically the primary step of any legit SEO strategy.
You can easily find keywords that your target customer searches for using Google Suggest.
Start typing a keyword into Google’s search field, and it’ll populate an inventory of suggestions:
These usually make awesome keywords for SEO because they are available straight from Google.
So you recognize that folks are literally checking out them.
Plus, longer keywords (known as “long tail keywords”) tend to be less competitive than “short tail” terms.
Even long tails have relatively low search volume levels, and you’ll usually rank for them faster.
I recommend typing a couple of different keywords into Google until you’ve got an inventory of about 10 keywords.
If you would like to see out the search volume and competition levels for those terms, you’ll use a keyword tool like SEMrush or Ubersuggest.
Once you’ve got 10 keywords jotted down, you’re ready for step #2 of this SEO strategy.
2: Analyze Google’s First Page
OK, so you found a couple of keywords.
Now it’s time to ascertain what’s already working for those keywords.
To do that, just type one among the keywords that you simply found into Google.
Scan the highest 10 results:
And jot any patterns that you simply notice.
For example, the SERPs for “SEO Tools” is full of lists of tools:
So if you wanted to hide that topic on your site, you’d want to notice that the primary page results are made up mostly of list posts.
And you’d probably want to publish an inventory post on your blog.
Then, move onto step #3…
3: Create Something Different or Better
Now it’s time to make some super high-quality content.
When it involves SEO content, you’ve got two options:
- 1: you’ll create something different.
- 2: you’ll create something better.
Sometimes you would like to make something bigger and better than what’s out there.
(aka The Skyscraper Technique)
But sometimes you’re more happy with content that’s completely different.
Because it helps your content STAND OUT.
A few months ago I sat right down to write a bit of content optimized around: “Mobile SEO”.
And I noticed Google’s first page was suffering from list posts, like: “X Ways to Mobile Optimize Your Site.”
I could have created a much bigger list post like: “150 Ways to Mobile Optimize Your Site”.
But that wouldn’t make any sense.
Instead, I created something totally different.
And because my content stood out, it got plenty of shares:
All you would like to try to to here is publish content that’s 10x better than what’s out there.
A while back I noticed that the majority content about “SEO tools” only listed 10-20 tools.
And I knew that publishing another list of 20 tools wouldn’t work.
4: Add a Hook
If you would like to enhance your program rankings in 2020, you would like to urge backlinks.
In fact, consistent with a recent study by Stone Temple Consulting that was published on the Moz blog, links are still strongly correlated with first page Google rankings.
Which means they’re still a key Google ranking factor.
The question is: how does one roll in the hay
Well, you would like to work out why people link to specific pieces of content in your industry.
Then, include that “Hook” in your content.
Last Few years, I noticed more and more bloggers writing about voice search.
I noticed something else too:
When people wrote about voice search, they linked to content that featured stats and data:
Data is simply one sort of “Hook” that you simply can use to create links to your content.
Another Hook that’s working well immediately is Ultimate Guides.
When you publish an ultimate guide, your guide itself is that the Hook.
5: Optimize For On-Page SEO
This step is all about keyword-optimizing your content for SEO.
There’s tons more to on-page SEO than I could cover during a single post.
That said, here are three on-page SEO techniques that i like to recommend that specialize in in 2020.
Yup, internal linking still works.
But you’ve got to try to to it right.
Specifically, you would like to link FROM high-authority sites TO pages that require authority.
(And use keyword-rich anchor text in your internal links)
Short, Keyword-Rich URLs
When it involves program optimization, short URLs crush long URLs.
That’s why I make my URLs either just my keyword…
… Or my target keyword plus another word:
Either way works.
Finally, I optimize my content for Semantic SEO.
In other words:
I find words that are associated with my target keyword.
Then, i exploit those terms in my content.
Here are the deets:
First, pop your keyword into Google Images.
And Google will offer you words and phrases they consider closely-related thereto topic:
Second, type an equivalent keyword into a regular Google search. And scroll right down to the “Searches related to…” section.
Finally, sprinkle a number of those terms into your content:
And you’re set.
6: Optimize For Search Intent
I’ll show you ways this works with a fast example.
A few years ago I wrote a post about getting more traffic to your site.
It did OK.
But it never cracked the highest 5 for my target keyword (“increase website traffic”).
And once I analyzed Google’s first page, i noticed why:
My page didn’t satisfy search intent for that keyword.
7: Make Your Content Look Awesome
The design could be the foremost underrated a part of content marketing.
You can have the simplest content ever written.
But if it’s like this…
…it’s not gonna work.
That’s why I invest plenty of your time and money into content design.
Great content design doesn’t need to break the bank.
In fact, here are 4 sorts of visual content that are super easy to tug off.
Graphs and Charts
These work so well that I attempt to include a minimum of one chart in every post.
Because they create hard data easy to know .
For example, take this stat from my mobile SEO guide.
I don’t realize you, but I even have a tough time picturing 27.8 billion anything.
So I had our designer create a pleasant chart.
Screenshots and Pictures
You might have noticed that i exploit many screenshots in every post.
To be clear:
I don’t use screenshots only for the sake of using screenshots.
I only use them if it helps someone implement a selected step.
For example, these screenshots make the two steps from this guide dead-simple to follow:
Screenshots only add up once you describe something technical.
What if you’re during a non-technical niche… like fitness?
Well, pictures serve an equivalent purpose.
For example, my friend Steve Kamb at Nerd Fitness uses pictures to point out you ways to try to to exercises the proper way:
Blog Post Banners
Unlike graphs and screenshots, blog post banners serve no practical purpose.
They just look cool 🙂
Depending on the post, I either use a right-aligned 220×200 image…
…or an enormous banner at the highest of the post:
Graphics and Visualizations
Graphics and visualizations are quite like charts.
But rather than visualizing data, they visualize concepts.
To be clear:
These DON’T need to be fancy.
For example, during this post I explain how all 4 versions of your site should redirect to an equivalent URL:
This isn’t rocket science.
But it’s hard to picture this concept in your mind.
So our designer made an easy visual that creates this idea easy to know .
8: Improve and Update Your Content
This is working amazingly well immediately .
You might have examine the time that I used The Content Relaunch to spice up my organic traffic by 260.7%:
And I’m happy to inform you that this approach still works.
Now I’d wish to Hear From You
There you’ve got it:
My 8-step SEO strategy for 2020.
Now I’d wish to hear from you…
Which strategy from today’s post are you able to try first?
Are you getting to update and relaunch older content?
Or maybe you would like to undertake Broken Link Building.
Either way, let me know by leaving a comment below immediately .