SEMrush is an all-in-one online marketing toolkit that helps users efficiently facilitate strategy planning, and understand what is happening in their niche and market. It is a research and business intelligence software that provides data and analysis on paid and organic search, social media, mobile data, and link-building activities worldwide. In short, it provides customers with valuable data to gather a deep understanding of competition and market trends, help them develop content strategy, and enable them to conduct website analysis.
Features, Benefits, Product Strengths
- SEO Toolkit – SEMrush consists of more than 30 tools that help companies market better online. The search engine optimization (SEO) toolkit covers a comprehensive range of functionality, from research to reporting. It provides a Domain Overview that provides users a bird’s-eye view of their competitors’ SEO strategies. They can explore referring domains and the keywords they are ranking for. Traffic Analytics help identify the competitor’s main traffic sources, and uncover their top referring websites. Other features include Organic Research, Keyword Gap, Backlink Gap, Keyword Overview, Keyword Magic Tool, and more.
- Advertising Toolkit – The online marketing software includes an Advertising Toolkit that allows users to discover other tools that can help them plan, analyze, and improve their Adwords campaign. Advertising Research helps reveal their main paid search competitors, and see the keywords they are bidding on. Charts allow users to benchmark competitors against each other. They can also quickly estimate PPC spends, keywords, and traffic volume visually. Other features include a PPC Keyword Tool, Keyword Ads History, Display Advertising, Ad Builder, and more.
- Social Media, Content Marketing, Competitive Research, and other tools and reports – SEMrush includes a Social Media Toolkit that helps companies build their most effective social media strategy. They can uncover their competitors’ social media strategies, benchmark social performance, easily spot the best performing content, and others. The Content Marketing Toolkit helps them create content that drives excellent marketing results. They gain access to instant analysis of content performance in a few clicks. They discover trending topic ideas for their articles, and have a platform for shared editorial calendar for all team members. Competitive Research Toolkit provides market insights and an overview of competitors’ strategies. With it, they can spot new opportunities for growth, explore any company’s web traffic and visitor engagement, and more.
SEMrush offers several paid plans. The Pro plan is priced at $83.28 per month billed annually ($99 month-by-month). It includes features to help companies with limited budget to run their SEO, PPC, SMM, and content projects with 28 advanced tools. The Guru plan at $166.62 per month billed annually has all the Pro features plus branded reports, historical data, and extended limits. The Business plan is at $333.28 per month billed annually, and includes all the Guru features, with additional white label reports, API access, extended limits and sharing options, and Google Data Studio integration. An Enterprise plan is also available upon request, as well as a live online demo.
Social Network Presence
SEMrush is applicable to companies of all sizes. It benefits freelancers, startups, in-house marketers, SMBs, growing market agencies, businesses with extensive web presence, and large firms that need customized solutions.
Supports English, Spanish, German, French, Italian, Portuguese (Brazil), Russian, Japanese, and Chinese (Simplified).
Some of their Clients
Clients include eBay, Quora, Booking.com, HP, and BNP Paribas.
Umit Yilmaz stated that SEMrush provides in-depth analysis that is very clear and can be easily incorporated into one’s digital marketing strategy. It helps him perform day-to-day tasks and significantly improve the campaign’s performance.
Kenyon Manu stated that with this tool, they are able to identify opportunities and react to them in less time. SEMrush is their trusted source of data that is extremely easy for the whole team to access .
SEMrush is an important marketing tool to help users achieve online visibility for their business, and be well-equipped to increase their revenue. With this comprehensive platform, they have a very effective way to reach new customers without spending too much. It is an effective way to bring instant brand awareness in search engines, which is now the highest source of traffic to websites than any other source.
SEMrush Inc. is a global company with headquarters in Boston, MA, USA, and with offices in St. Petersburg, Russia, Prague, Czech Republic, and Limassol, Cyprus. It was founded in 2008 by Oleg Shchegolev and Dimitriy Melnikov, who were experimenting with SEO and trying out different things. In 2006, they released the SEOquake tool, which became successful. This inspired them to turn it into something bigger, which became SEMrush.